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本土化妆品行业进入“三代半”时期

ZONGGUANBENTUCHANYEFAZHANSHI,GONGSHIFENCHENG5GESHIDAI——DONGWUYOUZHISHIDAI、KUANGWUYOUSHIDAI、TIANRANZHIWUCHENGFENSHIDAI、SHIDAIYIJIJIYINNAMISHIDAI。DANGQIAN,HUAZHUANGPINCHANYEFAZHANBIANGEJINRUDAOLETIANRANCHENGFENSHIDAIYUSHIDAIZHIJIAN,DIAOCHASHUJUBIAOMING,2012NIANDUDESHANGHAIMEIRONGBOLANHUI,95%YISHANGDEPINPAIDOUYOUTIANRANZHIWUDEGAINIAN,YEYOU10%-20%DEPINPAIKAISHISHEJIGAINIAN,BENTUHUAZHUANGPINXINGYEKAISHIJINRUBUWANQUANZHUANXINGDEDAIJIANGUODU,WOMENCHENGZHIWEI“SANDAIBAN”SHIQI。

AIHEN“SANDAIBAN”

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WOMENQIANGLIEHUYUBENTUQIYE:BUWEIGAINIANERGAINIAN,CHENXINZUOSHI,ZHENZHENGLUOSHI——CHANPINDE、YINGXIAODE!

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SHIFOUSHIYIKUANCHUNCUIDECHANPIN,KEYIJIYUSIGETEDIANJINXINGPANDUAN:

1、BUHANFANGFUJI:RENHEYIGEHUAZHUANGPIN,JUNSHIYITIGONGCHUNZHENG、XINXIANDEHUFUPINWEIZONGZHI,SUOYOUHUFUPIN,JIEBUHANFANGFUJI、JI、XIANGLIAOJIKUANGWUYOUDENGHUAXUETIANJIAJI;

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4、WUJUNSHENGCHAN:CHANPINDEWUJUNSHENGCHANGONGCHANG,FUHESHENGCHANYIYAOYONGPINDEGMPSHUIPING,SHENZHIGAODAMEIGUOTAIKONGZONGSHUDENASABIAOZHUN。

WOMENRENWEI:HUAZHUANGPINDEYUANLIAOYOUJIQIANZHONG,ZHIYAOBUZHUIQIUKUAISUMEIBAI、KUAISUQUBANZHILEIDEXIAOGUO,CONGZHONGXUANZEBUHANQIANGONG、CHUNDUGAO、GONGXIAOMINGQUE、BUDAOZHIGUOMINDECHENGFEN,NENGGOUZUOCHUCHANPIN。BUGUOZHEIDUIHUAZHUANGPINSHENGCHANQIYEDEYAOQIUHENGAO,XUYAOWANQUANWUJUNDETIAOJIAN,ZAIJINGHUACHEJIANLIJINXINGSHENGCHAN,ZAIYUANLIAODEXUANZE、BAOZHUANG、GUANZHUANGHEYICIXINGQIJUDESHIYONGSHANG,DOUYAOJINXINGYANGEKONGZHI,CHENGBENDEPANSHENGXIANERYIJIAN,DANKEYITONGGUO“”CHANPINJIAOGAODEJIAGEDEYIMIBU。

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